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Martina Lindo

As a strategic communicator and content marketing leader, I specialize in crafting stories that build trust, spark action, and align with business goals. My experience spans brand strategy, thought leadership, editorial content, and full-funnel campaigns across mission-driven institutions, public sector organizations, and community-centered brands.

Whether developing SEO-optimized articles, email sequences, social campaigns, or multimedia narratives, I combine creative clarity with data-informed decision-making.

This portfolio includes a selection of content that showcases my ability to engage diverse audiences, translate complex ideas into compelling messaging, and drive meaningful impact through storytelling.

projects

ECE TAKES YOU THERE SUMMER CAMPAIGN

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My Role: Developed messaging strategy, copy, and campaign flow to highlight the breadth of career and academic opportunities available to ECE students. Partnered with faculty and marketing teams to align visuals, web content, and social media assets.

Impact: Produced a multi-channel campaign that positioned ECE as a launchpad for innovation and global impact, helping prospective students and families envision what’s possible with an ECE degree. Campaign elements were featured across digital platforms, recruitment events, and admissions outreach.

Why It Matters for Enrollment: Directly supports recruitment by showcasing outcomes and pathways, helping prospective students connect their aspirations with the institution’s brand promise.

ECE ACCEPTED Enrollment Resource Page

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My Role: Led content strategy, copywriting, and page build in collaboration with admissions and academic advising teams.

Impact: Developed a clear, student-friendly guide that helps prospective and current students navigate their academic and career pathways. This resource reduced confusion for new admits and reinforced ECE’s value proposition for families making enrollment decisions.

Why It Matters: Demonstrates ability to translate institutional processes into approachable language that supports recruitment and retention.

Georgia Tech ECE – Annual Report 2023-2024

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My Role: Co-led content planning, editorial management, and narrative direction for Georgia Tech ECE’s annual report. Collaborated with leadership, faculty, alumni relations, research offices, and design partners to develop theme, copy, and visual layout.

Impact: Created a polished flagship asset that weaves together institutional achievements, student and faculty stories, research highlights, and future vision. The “At a Glance” metrics and leadership messaging reinforce external reputation, donor confidence, and help prospective students understand program strength.

Why It Matters for Enrollment: Positions the department as forward-looking, high-achieving, and research-driven — all traits that attract prospective students and families. Also shows ability to produce large, high-visibility content under cross-team dependencies and with multiple audiences.

Georgia Tech ECE – “Future AI Engineers” Story

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My Role: Wrote and edited feature article spotlighting high school students participating in Georgia Tech’s CoSense Summer Institute. Coordinated interviews with faculty, students, and program staff.

Impact: Elevated visibility of pre-college programs designed to spark interest in engineering and AI, positioning ECE as a forward-thinking, innovative department. Story was leveraged across web and social channels.

Why It Matters for Enrollment: Highlights student experiences that inspire prospective applicants and demonstrate institutional excellence, a core driver of recruitment communications.

other projects

Long-Form Editorial / Creative Recognition

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Celebrating Atlanta-Based Black Female Artists
Type: Thought Leadership / Cultural Editorial
Description: This editorial was created to increase brand visibility around Women’s History Month and ADAMA’s curatorial mission. I researched, curated, and wrote this piece to inform, inspire, and drive social shares. It’s part of a larger blog visibility and SEO strategy.

It also was followed up with a matching social media post that directed the audience to the article.

Newsletter Campaign

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Designed and written for ADAMA’s digital community, this email blends updates, storytelling, and visual strategy to drive traffic and event interest. I led copywriting, layout direction, and CTA planning, supporting broader donor engagement goals.

Results:

Helped drive a 353% increase in email subscribers and 136% boost in web traffic through SEO content and newsletters.

BY THE NUMBERS

1.4M

content views from Georgia Tech's top stories.

353%

email subscriber growth for ADAMA in 12 months

60%

boost in engagement through revamped editorial strategy

250K+

social impressions in first 2 months of ECE LinkedIn launch.

50%

boost in engagement through revamped editorial strategy

$350K

in grant funding through strategic messaging and community-centered storytelling initiatives.

SOCIAL MEDIA ACCOUNT MANAGEMENT

I lead content strategy, calendar development, and copywriting for multiple Instagram accounts. I design engagement strategies, craft post copy, direct creative, and manage seasonal campaign alignment. My work has led to multi-month engagement lifts and increased community visibility. These are a few.

“Curious about how I can drive results like these for your team? Let’s connect.